• Benefits to the Community

• Advantages for Google

• Conclusion

Benefits to the Community

• It is much easier for the user to successively click than to keep trying to find the perfect words that allow him to narrow in on what he wants. Thus, the search requires less experience, less ability and finally, less persistence. Which in practice means that it will find more, high-quality results.
• It greatly increases the Internet’s relevance through Google. Naturally, abandoned or semi-abandoned websites will not have anyone to classify them, making the Internet much cleaner via Google. Even irrelevant sites that are classified are likely to fall into irrelevant topics.
• Interestingly, the minor topics will not be forgotten. Quite to the contrary. There are user niches that will be able to focus on their points of interest with much more ease. That is, this idea helps enable the long-tail of subjects on the Internet.
• Even without doing anything, all the results of previous searches will remain in the initial search, besides the fact that all of the websites were previously classified within the subject Not Classified, which is the initial topic of a non-classified website.
• Since all the trees are the same, you can direct Google to a current classification, in any language desired, and optionally suggest a translation for the search words.
• It allows for an alternative view of the directory that does not require manual work and is much more powerful than the current directories made with user collaboration.
• If the website is minimally relevant, there is nobody better than the personal responsible for the website to say what it means, from the point of view of Google’s classification tree. The owner of the website, who is generally interested in their site being seen by those to which it is relevant, guarantees the classification quality. If it has a good audience, the owner of the website will not risk being reported by other users or being subject to auditing for “manipulating” the topic classification.
• Finally, this approach helps provide the world with more security. Whoever publishes highly controversial topics, such as terrorism or racism, anonymously, will have to think twice before classifying their content by topic, because they will have to expose the person responsible for the website to Google, to the extent that Google requires. Google can even offer users the option to filter out sites without topics.

Advantages for Google

• By adopting this idea, Google will practically become an eternal icon as a gateway to the Internet, because it will become almost insurmountable with a sophisticated and comprehensive search by words, coupled with a relationship linked to all of the planet’s relevant websites, through their topics.
• What is interesting is that Google, due to its universality, is the best option for enforcing this classification procedure on the people responsible for the websites. For Bing, it would be a somewhat slower process, although still worthwhile, for the differentiation that it would create.
• This idea adds a great value to Google search engine, without impacting centrally in its search and ranking algorithm. Require changes, but laterally to the current algorithm.
• This idea has great commercial potential for Google, because it allows the advertiser to have a much more contextualized and efficient device. Thus, the advertisement tends to receive more clicks. Google will be able to sell subjects (nicknamed here as ad-subject) and not just words (ad-words). As the user is more successful in finding what he wants than before, it encourages Google’s use and ends up increasing the number of total clicks.
• Only the person responsible for updating the website can insert, through the Google application, the proper classification for the website, which will eliminate practically all manual work by Google that is normally associated with classification engines.
• Note that, through this process, only a hacker would be able to change the website classification. But this is not a problem, because if a hacker can change the classification, he can also change the entire website, which is much more serious. No other process of website classification into topics is as secure as this one.
• Google can use this mechanism (meta tags) for other purposes, yet to be imagined. Many service providers including Google, EBay, etc already. use this feature. However, in this context, it involves virtually all relevant web content.
  
  Technical Note: Some sites use meta tags for validate a site or content action as legitimate, others uses a text file with a special code in the root of the content. This last method poses difficulties for blogs and social networks, because these generally do not provide access to the user to the root page in the server. In order to avoid that comments in blogs or social networks can post a classification code to defraud the classification; Google can use any hallmark present in the source code to separate the author content from comments. Moreover, it can be easily settled with Facebook, Linkedin, etc.

Conclusion

The title of a lecture given in 1972, by the North-American mathematician and meteorologist Edward Lorenz (1917-2008), was “Does the flap of a butterfly’s wings set off a tornado in Texas?”. The so-called “Butterfly Effect” became so popular that it was turned into a movie; moreover a good movie.

If something so insignificant could have such dramatic consequences, what are the possible consequences that might result from the implementation of the content proposed in this article?

These days, anyone thinking of searching for some information, thinks of Google. Libraries, friends, everything became insignificant, in a sense.

However, irrelevance is widespread. Accurate searches are for the heavy users. It is beyond reach for mere mortals.

Thus, I can’t even imagine how much people, companies and governments would gain in time and quality, with a search engine that combines words and topics.

Some examples: A company discovers information about a technology on the other side of the world that can revolutionize their production system. Thematic fragments can inspire a writer to produce new musings. A traveler improves their itinerary and embarks on an even more memorable journey. This list has no end…

This idea, indirectly, can even contribute to saving lives and stimulating the evolution of science. How many times has a doctor or scientist discovered something almost by accident? History is rich with evidence about the power of chance!

Imagine a doctor making a huge breakthrough from an approach suggested in an article, that normally he would never have found.

The fact that this idea is mine is just a detail. Certainly, the people who read this article and “buy” this concept, and help to spread it, would be a part of this. An idea like this is a lit fuse flying through the air.

After all, an idea, like sound, does not travel in a vacuum…lacking communication.

Lastly, an idea like this needs to be spread!